Amanda DeVito

Amanda DeVito is a marketing and brand strategist who has become one of the more visible voices in independent agency leadership, particularly through her work at Butler/Till, a women-owned, employee-owned media and marketing agency headquartered in Rochester, NY. She is known for blending creative brand thinking with performance-oriented media strategy, and for pushing the agency's public profile into conversations around inclusive marketing, purpose-driven advertising, and the evolving role of data in modern media planning. Her work has helped Butler/Till punch above its weight in industry visibility relative to its size. DeVito has spent the bulk of her career at Butler/Till, rising through marketing and brand leadership roles to become CMO. In that capacity she oversees the agency's own marketing, thought leadership, content strategy, and culture-building efforts — a role that puts her at the intersection of AdTech trends, agency positioning, and client-facing storytelling. She has been a consistent contributor to industry dialogue on topics including diversity and inclusion in media, the future of agency models, and data ethics. Beyond her internal leadership role, DeVito is active in the broader marketing and advertising community, contributing to panels, industry publications, and events. She represents a generation of agency leaders who see marketing operations and cultural values as inseparable, and who use their platforms to advocate for more equitable and accountable advertising practices.

Last updated Aug 25, 2026 by ATDb automated enrichment