Kristie Murphy

Kristie Murphy is a media and advertising technology professional at Butler/Till, a women-owned, independent media agency headquartered in Rochester, NY. She has built her career around performance-driven media strategy, helping clients navigate the increasingly complex programmatic and data-driven advertising landscape. Her work at Butler/Till spans media planning, buying, and optimization across channels, with a focus on delivering measurable business outcomes for clients. At Butler/Till, Murphy has been part of a leadership team that has positioned the agency as a forward-thinking independent in a market dominated by holding company networks. The agency is known for its integrated approach to media and its investment in talent and technology, and Murphy's contributions reflect that ethos. Her tenure has coincided with significant industry shifts including the deprecation of third-party cookies, the rise of connected TV, and the evolution of audience-based buying. Murphy represents the operator class of AdTech professionals — practitioners who translate industry innovation into real client value. While she may not be a frequent public speaker or prolific publisher, her influence is felt through the quality of work delivered to Butler/Till's client roster and her role in developing media capabilities within the agency.

Last updated Sep 9, 2026 by ATDb automated enrichment