Campbell's

One of the largest packaged food companies in the United States, with dominant positions in canned soup, crackers, and pasta sauces

Campbell Soup Company, now operating as The Campbell's Company, is a leading American food and beverage manufacturer founded in 1869 and headquartered in Camden, New Jersey. The company produces and markets a wide portfolio of iconic brands including Campbell's soups, Pepperidge Farm baked goods, Swanson broths, Prego pasta sauces, V8 beverages, and Goldfish crackers. With annual revenues exceeding $9 billion, Campbell's is one of the largest packaged food companies in the United States and a fixture in American households. As a major consumer packaged goods (CPG) brand, Campbell's is a significant advertiser across television, digital, social media, and retail media channels. The company invests heavily in brand marketing, seasonal campaigns (particularly around soup consumption in colder months), and cause-related marketing. Campbell's is well known for its long-running advertising history, including its association with pop artist Andy Warhol, whose iconic Campbell's Soup Cans artwork cemented the brand's cultural status. Campbell's competes in the highly competitive packaged food space against companies like Kraft Heinz, General Mills, and Conagra Brands. The company has undergone significant portfolio restructuring in recent years, divesting its international and fresh food businesses to focus on its core North American snacks and meals segments. Campbell's is publicly traded on the NYSE and remains a bellwether CPG advertiser, working with major agencies and retail media networks to reach consumers at scale.