Dr Pepper

Third-largest carbonated soft drink brand in the United States, behind Coca-Cola and Pepsi, with strong regional loyalty and growing national market share under Keurig Dr Pepper

Dr Pepper is a flagship carbonated soft drink brand with roots dating back to 1885, making it one of the oldest major soft drink brands in the United States. Originally created in Waco, Texas, the brand is now owned and operated by Keurig Dr Pepper (KDP), a publicly traded beverage conglomerate formed through the 2018 merger of Dr Pepper Snapple Group and Keurig Green Mountain. The brand competes head-to-head with Coca-Cola and PepsiCo products across grocery, convenience, foodservice, and e-commerce channels. Dr Pepper is a significant advertiser and marketing force in the consumer packaged goods (CPG) space. The brand invests heavily in national television advertising, digital and social media campaigns, sports sponsorships (including a long-running partnership with college football), and influencer marketing. Its campaigns are known for their distinctive, irreverent tone and have included major Super Bowl ad buys and celebrity partnerships. As a major CPG brand, Dr Pepper is a substantial buyer of advertising inventory across broadcast, streaming, digital display, social media, and out-of-home channels. Its marketing strategies are closely watched in the industry as a benchmark for how legacy beverage brands engage younger consumers through digital transformation and cultural relevance.