Dr Pepper

Burlington, Massachusetts, United States · Founded 1885

10001+ employees · KDP

Sourced & current · updated Oct 20, 2026

Dr Pepper is one of America's oldest and most iconic carbonated soft drink brands, now part of Keurig Dr Pepper, competing directly with Coca-Cola and PepsiCo across retail, foodservice, and digital marketing channels.

Where they sit

Performance Marketing

Third-largest carbonated soft drink brand in the United States, behind Coca-Cola and Pepsi, with strong regional loyalty and growing national market share under Keurig Dr Pepper

Ownership

Parent: Keurig Dr Pepper