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Brief

New North

B2B Digital Marketing & Demand GenerationAgency

New North provides B2B technology companies with senior marketing strategy and execution expertise, helping them build scalable demand generation programs without the cost of a full in-house team.

Last updated Oct 14, 2026 by the ATDb Editorial Team

Founded
2008
HQ
Frederick, Maryland, United States
Connections
4

AI-drafted from public sourcesno sources yet

At a glance

Employees
11-50
Revenue
Under $10M
4integrations

About

Boutique B2B marketing agency serving small to mid-market technology and professional services companies seeking strategic marketing leadership

New North is a B2B marketing agency headquartered in Frederick, Maryland, that focuses on helping technology companies, SaaS businesses, and professional services firms grow through strategic marketing programs. The agency offers a range of services including content marketing, demand generation, paid media, SEO, and marketing strategy consulting, with a particular emphasis on aligning marketing efforts with measurable business outcomes. New North positions itself as a strategic partner rather than a traditional execution-only agency, working primarily with small to mid-market B2B technology companies that need senior-level marketing expertise without the overhead of a full in-house team. Their approach centers on building repeatable, scalable marketing systems tailored to longer B2B sales cycles. Within the AdTech and MarTech ecosystem, New North occupies a niche as a boutique agency that bridges strategy and execution for growth-stage tech companies.

Business model

Agency

Target market

SMB

What they offer

  • Demand Generation Programs

    End-to-end demand generation strategy and execution for B2B tech companies

  • Content Marketing

    Strategic content creation including blog posts, whitepapers, case studies, and thought leadership

  • Paid Media Management

    Paid search and paid social campaign management tailored to B2B audiences

  • SEO Services

    Search engine optimization focused on B2B buyer intent and organic lead generation

  • Marketing Strategy Consulting

    Fractional CMO-style strategic marketing planning and roadmap development

Key features

B2B-only focus with deep understanding of long sales cyclesStrategy-first approach before executionFractional marketing leadership modelIntegrated content and demand generation programsThought leadership and podcast content production

Use cases

Growth-stage SaaS companies building their first scalable marketing programTechnology firms seeking to increase qualified pipeline through content and SEOB2B companies launching new products and needing go-to-market strategyProfessional services firms looking to differentiate through thought leadership

Customer segments

B2B SaaS companiesTechnology startups and scale-upsProfessional services firmsManaged service providers (MSPs)

Tech & specs

Technology stack

HubSpotGoogle AdsLinkedIn AdsSEMrushWordPress

Deployment

Cloud

API

No

Corporate history
  1. 2008 · Founded

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