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Brief

New North

B2B Digital Marketing & Demand GenerationAgency

New North provides B2B technology companies with senior marketing strategy and execution expertise, helping them build scalable demand generation programs without the cost of a full in-house team.

Last updated Jun 27, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Founded
2008
HQ
Frederick, Maryland, United States
Connections
4

At a glance

Employees
11-50
Revenue
Under $10M
4integrations

About

Boutique B2B marketing agency serving small to mid-market technology and professional services companies seeking strategic marketing leadership

New North is a B2B marketing agency headquartered in Frederick, Maryland, that focuses on helping technology companies, SaaS businesses, and professional services firms grow through strategic marketing programs. The agency offers a range of services including content marketing, demand generation, paid media, SEO, and marketing strategy consulting, with a particular emphasis on aligning marketing efforts with measurable business outcomes. New North positions itself as a strategic partner rather than a traditional execution-only agency, working primarily with small to mid-market B2B technology companies that need senior-level marketing expertise without the overhead of a full in-house team. Their approach centers on building repeatable, scalable marketing systems tailored to longer B2B sales cycles. Within the AdTech and MarTech ecosystem, New North occupies a niche as a boutique agency that bridges strategy and execution for growth-stage tech companies. While not a technology platform itself, the agency leverages various AdTech and MarTech tools to deliver campaigns and is recognized in the B2B marketing community for its thought leadership content and podcast presence.

Business model

Agency

Target market

SMB

What they offer

  • Demand Generation Programs

    End-to-end demand generation strategy and execution for B2B tech companies

  • Content Marketing

    Strategic content creation including blog posts, whitepapers, case studies, and thought leadership

  • Paid Media Management

    Paid search and paid social campaign management tailored to B2B audiences

  • SEO Services

    Search engine optimization focused on B2B buyer intent and organic lead generation

  • Marketing Strategy Consulting

    Fractional CMO-style strategic marketing planning and roadmap development

Key features

B2B-only focus with deep understanding of long sales cyclesStrategy-first approach before executionFractional marketing leadership modelIntegrated content and demand generation programsThought leadership and podcast content production

Use cases

Growth-stage SaaS companies building their first scalable marketing programTechnology firms seeking to increase qualified pipeline through content and SEOB2B companies launching new products and needing go-to-market strategyProfessional services firms looking to differentiate through thought leadership

Customer segments

B2B SaaS companiesTechnology startups and scale-upsProfessional services firmsManaged service providers (MSPs)

Tech & specs

Technology stack

HubSpotGoogle AdsLinkedIn AdsSEMrushWordPress

Deployment

Cloud

API

No

Corporate history
  1. 2008 · Founded

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