Pei

Mobile-first cashback rewards platform in the card-linked offers space

Pei (originally named Pei Technologies Inc.) operates a mobile application that provides automatic cashback rewards to consumers when they make purchases at participating merchants using linked debit or credit cards. The platform uses card-linking technology to track transactions and deliver rewards without requiring users to scan receipts or manually claim offers. While primarily a consumer rewards platform, Pei operates in the broader performance marketing and affiliate marketing ecosystem, connecting merchants with consumers through incentivized purchasing. The company positions itself as a passive rewards solution, differentiating from traditional coupon or receipt-scanning apps by automating the entire cashback process. Pei partners with restaurants, retailers, and other merchants who use the platform as a customer acquisition and retention channel. The platform generates revenue through affiliate commissions and merchant partnerships, operating on a performance-based model where merchants pay for actual customer transactions. Pei's technology infrastructure relies on secure card-linking APIs and transaction monitoring systems. The company has raised venture funding and operates in the competitive mobile rewards and cashback space, competing with established players in both the consumer rewards and merchant marketing technology sectors.