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The Goat Agency was acquired by WPP plc (Mar 2023) (see deal)— See the full lineage →
The Goat Agency

The Goat Agency

Influencer MarketingAgencygoatagency.com

Data-led influencer marketing that connects brands with the right creators to deliver measurable, performance-driven campaigns at global scale.

Last updated Nov 3, 2026 by ATDb automated enrichment

Founded
2015
HQ
London, United Kingdom
Parent
WPP plc
Connections
3

AI-drafted from public sources3 sources cited

At a glance

Employees
201-500
1corporate family1acquisitions
Influencer MarketingPerformance Marketing

About

A leading global influencer marketing agency, now operating within WPP's media group following its 2023 acquisition and merger with INCA.

The Goat Agency is a London-based, data-led influencer marketing agency founded in 2015 by Nick Cooke, Arron Shepherd and Harry Hugo. WPP acquired it in March 2023 and merged it with its INCA influencer unit to form a global agency within its media group.

Business model

Agency

Target market

Enterprise

What they offer

  • Influencer Campaign Management

    End-to-end planning, execution, and management of influencer marketing campaigns across social platforms.

  • Creator Network

    Access to a curated global network of social media creators and influencers across niches and platforms.

  • Data & Analytics

    Proprietary data tools for influencer selection, audience analysis, and campaign performance measurement.

  • Content Production

    Creator-led content development aligned with brand objectives and platform-specific best practices.

  • Social Strategy

    Strategic consulting on influencer and social media marketing to support brand growth and awareness goals.

Key features

Data-led influencer selection and vettingGlobal creator network spanning multiple platformsCampaign performance analytics and reportingFull-funnel influencer strategy from awareness to conversionIntegration with WPP's broader media and creative capabilities

Use cases

Brand awareness campaigns via social media creatorsProduct launch amplification through influencer contentPerformance-driven influencer campaigns with measurable ROIAlways-on influencer programs for sustained brand presenceMulti-market influencer campaigns for global brands

Customer segments

Large consumer brandsFashion and lifestyle companiesTechnology brandsFinancial services brandsFMCG companies

Tech & specs

Technology stack

Proprietary influencer analytics platformSocial media APIs (Instagram, TikTok, YouTube, etc.)Data analytics and reporting tools

Security & compliance

GDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
  2. 2023Acquired by WPP plc
    Still operating as part of WPP plc
Connection details

Explore further

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On the Holdco MapWPP plcRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around The Goat Agency