The Goat Agency
AcquiredLondon, UK · Founded 2015
201-500 employees
The Goat Agency is a London-based, data-led influencer marketing agency founded in 2015 by Nick Cooke, Arron Shepherd and Harry Hugo. WPP acquired it in March 2023 and merged it with its INCA influencer unit to form a global agency within its media group.
Where they sit
Influencer MarketingPerformance Marketing
A leading global influencer marketing agency, now operating within WPP's media group following its 2023 acquisition and merger with INCA.
Ownership
Parent: WPP plc