PureCars

PureCars delivers automotive-specific digital advertising solutions that leverage proprietary consumer data and AI to help dealerships reach in-market car buyers more efficiently and maximize marketing ROI.

Atlanta, Georgia, United StatesFounded 2007

Last updated May 11, 2026 by ATDb automated enrichment

Industry: Automotive Advertising Technology
Business Model: SaaS
Target Market: Mid-Market and Enterprise
Employee Count: 201-500
Funding: $50M+
Revenue Range: $50M-$100M
API Available: Limited

Attribution & Analytics Vertical Marketing Platform Performance Marketing

Market Position

Leading automotive-specific digital marketing platform serving dealerships and OEMs

Overview

PureCars is a leading automotive digital marketing and advertising technology company that provides data-driven solutions specifically designed for car dealerships and automotive manufacturers. The platform offers a comprehensive suite of tools including digital advertising, audience targeting, inventory marketing, and performance analytics tailored to the automotive retail industry. Founded in 2007, PureCars has established itself as a significant player in the automotive marketing technology space by helping dealerships optimize their digital advertising spend across search, display, social media, and video channels. The company's platform leverages proprietary automotive consumer data and machine learning to help dealers reach in-market car buyers more effectively. PureCars serves thousands of dealerships across North America and has become a trusted partner for automotive retailers looking to improve their digital marketing ROI and drive showroom traffic.

Products & Features

PureCars Digital Advertising

Programmatic advertising platform for automotive inventory and brand marketing across display, video, and social channels

PureCars Audience

Automotive consumer data and audience targeting solution for reaching in-market car buyers

PureCars Analytics

Performance measurement and attribution platform for automotive digital marketing campaigns

PureCars Conquest

Competitive conquest marketing tools to target competitor brand shoppers

PureCars Search

Search engine marketing and paid search management for automotive dealerships

Key Features

Automotive-specific consumer intent dataCross-channel campaign managementVIN-level inventory advertisingReal-time performance analyticsAutomated bid optimizationAudience segmentation and targetingAttribution modelingCompetitive market insights

Use Cases

Automotive dealership digital advertising campaignsNew and used vehicle inventory marketingConquest marketing targeting competitor brand shoppersService department marketing and customer retentionOEM co-op advertising program managementMulti-location dealer group campaign coordinationSeasonal sales event promotion

Customer Segments

Automotive dealershipsAutomotive dealer groupsOEMs and automotive manufacturersAutomotive advertising agencies

Connections

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