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Brief

PureCars

Automotive Advertising Technology

PureCars delivers automotive-specific digital advertising solutions that leverage proprietary consumer data and AI to help dealerships reach in-market car buyers more efficiently and maximize marketing ROI.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2007
HQ
Atlanta, Georgia, United States
Connections
1

At a glance

Employees
201-500
Funding
$50M+
Revenue
$50M-$100M
1integrations
Attribution & AnalyticsVertical Marketing PlatformPerformance Marketing

About

Leading automotive-specific digital marketing platform serving dealerships and OEMs

PureCars is a leading automotive digital marketing and advertising technology company that provides data-driven solutions specifically designed for car dealerships and automotive manufacturers. The platform offers a comprehensive suite of tools including digital advertising, audience targeting, inventory marketing, and performance analytics tailored to the automotive retail industry. Founded in 2007, PureCars has established itself as a significant player in the automotive marketing technology space by helping dealerships optimize their digital advertising spend across search, display, social media, and video channels. The company's platform leverages proprietary automotive consumer data and machine learning to help dealers reach in-market car buyers more effectively. PureCars serves thousands of dealerships across North America and has become a trusted partner for automotive retailers looking to improve their digital marketing ROI and drive showroom traffic.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • PureCars Digital Advertising

    Programmatic advertising platform for automotive inventory and brand marketing across display, video, and social channels

  • PureCars Audience

    Automotive consumer data and audience targeting solution for reaching in-market car buyers

  • PureCars Analytics

    Performance measurement and attribution platform for automotive digital marketing campaigns

  • PureCars Conquest

    Competitive conquest marketing tools to target competitor brand shoppers

  • PureCars Search

    Search engine marketing and paid search management for automotive dealerships

Key features

Automotive-specific consumer intent dataCross-channel campaign managementVIN-level inventory advertisingReal-time performance analyticsAutomated bid optimizationAudience segmentation and targetingAttribution modelingCompetitive market insights

Use cases

Automotive dealership digital advertising campaignsNew and used vehicle inventory marketingConquest marketing targeting competitor brand shoppersService department marketing and customer retentionOEM co-op advertising program managementMulti-location dealer group campaign coordinationSeasonal sales event promotion

Customer segments

Automotive dealershipsAutomotive dealer groupsOEMs and automotive manufacturersAutomotive advertising agencies

Tech & specs

Technology stack

Programmatic advertising platformsMachine learning and AIBig data analyticsCloud infrastructureAPI integrations

Security & compliance

SOC 2GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2007 · Founded
Connection details

Explore further

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On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around PureCars