Zarget

Zarget was positioned as a user-friendly, comprehensive CRO platform for mid-market companies before its acquisition. Now integrated into Freshmarketer, it competes as part of Freshworks' broader marketing automation suite, offering conversion optimization alongside email marketing, marketing automation, and customer engagement tools.

Zarget was a conversion rate optimization (CRO) platform founded to help marketers and product teams understand user behavior and optimize website performance through data-driven insights. The platform provided a comprehensive suite of tools including A/B testing, heatmaps, session recordings, form analytics, and funnel analysis, enabling businesses to improve their digital customer experience and increase conversion rates without requiring extensive technical expertise. In 2017, Zarget was acquired by Freshworks, a leading SaaS company, and subsequently integrated into their marketing automation suite as Freshmarketer. This acquisition allowed Freshworks to enhance their product ecosystem with sophisticated conversion optimization capabilities, combining CRO tools with marketing automation features. The integration provided Zarget's technology with access to Freshworks' enterprise-grade infrastructure, global support network, and continuous innovation resources, significantly expanding its reach and capabilities. Today, the Zarget legacy continues as a core component of Freshmarketer's conversion optimization features, serving thousands of businesses worldwide. The platform remains particularly attractive to mid-market companies and growth teams seeking to implement sophisticated optimization experiments with a user-friendly interface. As part of the Freshworks family, the former Zarget technology benefits from enhanced scalability, security, and integration capabilities while maintaining its focus on empowering businesses to make data-driven optimization decisions.