Zarget

Affordable all-in-one CRO platform targeting small to mid-sized businesses before acquisition by Freshworks

Zarget was a conversion rate optimization (CRO) platform founded in 2015 that provided A/B testing, heatmaps, funnel analysis, form analytics, and user session recording capabilities to help businesses optimize their website conversions. The company positioned itself as an all-in-one CRO tool that was more affordable and easier to use than enterprise alternatives like Optimizely and VWO. In November 2016, Freshworks (then known as Freshdesk) acquired Zarget to enhance its customer engagement platform with conversion optimization capabilities. Following the acquisition, Zarget's technology was integrated into Freshworks' product suite, particularly within what became Freshmarketer, Freshworks' marketing automation and CRO solution. The Zarget brand was eventually phased out as its features were absorbed into the broader Freshworks ecosystem, though the core conversion optimization capabilities continue to exist within Freshworks' marketing automation offerings today.