Zarget

Zarget was a conversion rate optimization (CRO) platform that provided marketers and product teams with comprehensive tools to understand user behavior and optimize website performance. The platform offered A/B testing, heatmaps, session recordings, form analytics, and funnel analysis capabilities to help businesses improve their digital customer experience and increase conversions. In 2017, Zarget was acquired by Freshworks and integrated into their marketing automation suite, becoming a core component of Freshmarketer, which combines conversion optimization with marketing automation capabilities. As part of Freshworks' product ecosystem, the former Zarget technology now serves thousands of businesses worldwide, enabling them to run sophisticated optimization experiments without requiring extensive technical expertise. The platform's user-friendly interface and powerful analytics capabilities made it particularly attractive to mid-market companies and growth teams looking to implement data-driven optimization strategies. Today, the Zarget legacy continues through Freshmarketer's conversion optimization features, benefiting from Freshworks' enterprise-grade infrastructure, global support network, and continuous product innovation.