Targeted Victory

One of the top Republican digital political marketing and fundraising agencies in the United States, backed by Stagwell Media

Targeted Victory is a full-service digital political marketing and fundraising agency founded in 2009 and headquartered in Alexandria, Virginia. The firm specializes in digital advertising, email fundraising, data analytics, and voter outreach exclusively for Republican candidates, party committees, and conservative organizations. Notable clients have included the National Republican Senatorial Committee (NRSC), Mitt Romney's presidential campaign, Speaker Paul Ryan, and numerous other GOP campaigns at the federal and state level. In 2017-2018, Stagwell Media LLC — the private equity-backed holding company founded by former Microsoft advertising chief Mark Penn — acquired a majority stake in Targeted Victory, bringing it into a growing portfolio of data-driven marketing and communications agencies. This acquisition positioned Targeted Victory within a broader ecosystem of digital-first agencies, giving it access to additional technology infrastructure, research capabilities, and cross-agency collaboration. Within the AdTech and political technology landscape, Targeted Victory is recognized as one of the leading Republican digital shops, competing with firms like Bully Pulpit Interactive (Democratic-leaning) and other partisan digital agencies. The firm's core value lies in combining direct response fundraising expertise with sophisticated digital advertising and audience targeting, making it a go-to partner for high-profile conservative political operations during election cycles.