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Brief
AffiliateWP

AffiliateWP

Affiliate Marketing Softwareaffiliatewp.com

AffiliateWP enables WordPress site owners to launch and manage their own affiliate programs with complete control, seamless integrations, and professional-grade tracking capabilities without requiring technical expertise or third-party networks.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2014
HQ
West Palm Beach, Florida, United States
Connections
4

At a glance

Employees
11-50
Funding
bootstrap
4integrations

About

Leading WordPress-specific affiliate management plugin

AffiliateWP is a comprehensive affiliate marketing management plugin designed specifically for WordPress websites. The platform provides website owners, online stores, and digital product sellers with the tools to create, track, and manage their own affiliate programs without relying on third-party networks. As part of the Awesome Motive family of WordPress products (which includes WPForms, OptinMonster, and MonsterInsights), AffiliateWP serves thousands of WordPress site owners who want to leverage affiliate marketing to grow their businesses. The plugin integrates seamlessly with popular WordPress e-commerce platforms including WooCommerce, Easy Digital Downloads, MemberPress, and others, allowing businesses to track referrals, manage affiliate payouts, and provide affiliates with real-time reporting dashboards. AffiliateWP operates as a self-hosted solution, giving businesses complete control over their affiliate program data and operations while maintaining the flexibility to customize the program to their specific needs. AffiliateWP positions itself as a professional-grade affiliate management solution for WordPress users who want an alternative to complex enterprise platforms or commission-heavy affiliate networks. The plugin is particularly popular among digital product creators, membership sites, online course platforms, and WooCommerce store owners who want to build their own affiliate sales channels.

Business model

SaaS

Target market

SMB

What they offer

  • AffiliateWP Core

    Main plugin providing affiliate tracking, management, and reporting capabilities for WordPress sites

  • Pro Add-ons

    Extended functionality including recurring referrals, multi-level marketing, lifetime commissions, and advanced integrations

  • Affiliate Portal

    Dedicated dashboard for affiliates to track performance, generate referral links, and view earnings

  • Creatives Management

    Tools for providing affiliates with banners, text links, and marketing materials

Key features

Unlimited affiliates and referralsReal-time reporting and analyticsAutomated affiliate registration and approvalCustomizable commission structuresReferral link generation and trackingAffiliate dashboard and portalPayout management and trackingFraud detection and preventionEmail notifications and templatesCoupon tracking integrationMulti-tier affiliate programsRecurring commission support

Use cases

WooCommerce stores building affiliate sales channelsDigital product sellers creating referral programsMembership sites incentivizing member referralsOnline course platforms establishing affiliate networksSaaS companies running WordPress-based marketing sitesService providers offering partner programsContent creators monetizing through affiliate partnerships

Customer segments

WooCommerce store ownersEasy Digital Downloads usersWordPress membership site operatorsDigital product creatorsOnline course providersWordPress agency clientsSmall to medium-sized e-commerce businesses

Tech & specs

Technology stack

WordPressPHPMySQLJavaScriptREST API

Security & compliance

GDPR

Deployment

Self-hosted

API

Yes

Corporate history
  1. 2014 · Founded
Connection details

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