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Brief
Howl was acquired by Connexity (Taboola).
Howl

Howl

Affiliate Marketinghowl.link

Enables creators and publishers to monetize content through intelligent affiliate links that maximize conversion and revenue. Connects brands with creator audiences through performance-based commerce.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026

Founded
2017
HQ
New York, New York, United States
Connections
2

AI-drafted from public sources1 source cited

At a glance

Employees
11-50
Funding
$20M
1integrations
Influencer MarketingE-commerce MarketingPerformance Marketing

About

A niche creator commerce and affiliate link platform that was acquired by Connexity (Taboola) after pivoting from publisher-focused smart links to social commerce for creators.

Howl is a creator commerce platform, formerly Narrativ, that runs affiliate links for publishers and creators. The company launched in 2017 as Narrativ and rebranded to Howl in 2022 to focus on social commerce and creators. It later sold its creator business to Connexity, the commerce platform owned by Taboola.

Business model

Marketplace

Target market

SMB

What they offer

  • Howl Creator Links

    Affiliate link tools for creators and influencers to monetize product recommendations across social and content platforms.

  • Smart Links (Narrativ)

    Dynamic affiliate link routing technology that directed users to the highest-converting retailer to maximize publisher revenue.

Key features

Dynamic affiliate link optimizationCreator monetization toolsPerformance-based commerce trackingRetailer routing and comparisonSocial commerce integration

Use cases

Creator and influencer affiliate monetizationPublisher product recommendation revenueBrand performance marketing via creator contentSocial commerce link management

Customer segments

Content creators and influencersDigital publishersE-commerce brands and retailersPerformance marketers

Tech & specs

Technology stack

Affiliate link managementDynamic link routingAnalytics and attribution

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2017 · Founded
  2. 2022Renamed from Narrativ
Connection details

Explore further

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