Howl

Acquired

New York, NY, United States · Founded 2017

11-50 employees · $20M

Sourced & current · updated Oct 12, 2026Website

Howl is a creator commerce platform, formerly Narrativ, that runs affiliate links for publishers and creators.

Where they sit

Influencer MarketingE-commerce MarketingPerformance Marketing

A niche creator commerce and affiliate link platform that was acquired by Connexity (Taboola) after pivoting from publisher-focused smart links to social commerce for creators.

Ownership

Parent: Connexity (Taboola)