DiGennaro Communications

Specialist boutique PR agency exclusively serving the advertising, marketing, media, and technology industries

DiGennaro Communications (DGC) is a boutique public relations and communications agency founded by Cathy DiGennaro, headquartered in New York City. The agency focuses exclusively on the advertising, marketing, media, and technology sectors, making it a specialist firm deeply embedded in the AdTech and MarTech ecosystem. DGC provides strategic communications, media relations, thought leadership, executive visibility, and content development services to companies operating within these industries. DGC's client roster has historically included advertising agencies, media companies, marketing technology platforms, and industry trade organizations. By concentrating solely on the advertising and marketing world, DGC has built strong relationships with key trade press outlets such as Ad Age, Adweek, Campaign, and Digiday, giving its clients targeted access to the audiences that matter most to them. This specialization distinguishes DGC from generalist PR firms and positions it as a go-to communications partner for companies seeking credibility and visibility within the marketing and media industry. The agency operates as an independent boutique, competing with other specialist communications firms that serve the AdTech and marketing sectors. DGC's value lies in its deep industry knowledge, established media relationships, and ability to craft narratives that resonate with marketing professionals, brand executives, and industry insiders. The firm serves a range of clients from emerging MarTech startups to established holding company agencies.