Samantha DiGennaro
Samantha DiGennaro is the founder and CEO of DiGennaro Communications (DGC), a public relations and communications agency that specializes in serving the advertising, marketing, and media industries. Since founding the firm, she has built DGC into a go-to PR partner for some of the most prominent agencies, holding companies, AdTech platforms, and media companies in the business, leveraging deep industry relationships and a reputation for strategic counsel. DiGennaro is widely regarded as one of the most connected figures in advertising PR, known for her ability to navigate the complex ecosystem of agencies, brands, and technology companies. Her firm has represented clients across the full spectrum of the marketing services world, from creative agencies to programmatic technology providers. Beyond running her firm, DiGennaro is an active voice in the industry, participating in events and conversations around communications strategy, agency positioning, and the evolving media landscape. Her longevity and client roster have made her a trusted insider in a sector where relationships and reputation are paramount.
Last updated Nov 1, 2026 by ATDb automated enrichment · Connections updated Nov 2, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 25 years
Bio
Samantha DiGennaro is the founder and CEO of DiGennaro Communications (DGC), a public relations and communications agency that specializes in serving the advertising, marketing, and media industries. Since founding the firm, she has built DGC into a go-to PR partner for some of the most prominent agencies, holding companies, AdTech platforms, and media companies in the business, leveraging deep industry relationships and a reputation for strategic counsel. DiGennaro is widely regarded as one of the most connected figures in advertising PR, known for her ability to navigate the complex ecosystem of agencies, brands, and technology companies. Her firm has represented clients across the full spectrum of the marketing services world, from creative agencies to programmatic technology providers. Beyond running her firm, DiGennaro is an active voice in the industry, participating in events and conversations around communications strategy, agency positioning, and the evolving media landscape. Her longevity and client roster have made her a trusted insider in a sector where relationships and reputation are paramount.
Career
Founder and CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded DiGennaro Communications, growing it into a leading PR firm specializing in the advertising and marketing industry
- Built a client roster spanning major holding companies, independent agencies, and AdTech firms