Brunner acquires AdSkate

Brunner, a full-service independent advertising agency, acquired AdSkate, an AI-powered creative intelligence and ad analytics platform. The acquisition expands Brunner's capabilities in artificial intelligence-driven marketing intelligence, enabling the agency to offer enhanced creative performance analysis and optimization tools to its clients. AdSkate's technology specializes in analyzing creative assets at scale, providing insights into what visual and messaging elements drive ad performance across digital channels.

This acquisition reflects a broader industry trend of traditional and independent agencies bolstering their technology stacks through strategic acquisitions of AI-native AdTech startups. By integrating AdSkate's creative intelligence capabilities, Brunner positions itself more competitively against larger holding company agencies that have invested heavily in proprietary data and AI tools. The move underscores growing demand for creative analytics and performance measurement at the intersection of AI and creative strategy — a segment gaining significant traction as advertisers seek to justify creative spend with measurable outcomes. This also signals continued consolidation in the AI-powered creative analytics space, where smaller specialized platforms are being absorbed by agencies and larger platforms seeking differentiated offerings.