American Family Insurance

One of the top 10 largest property and casualty insurers in the U.S., with a strong Midwest presence and growing national footprint through acquisitions and digital channels.

American Family Insurance (AmFam) is one of the largest mutual insurance companies in the United States, founded in 1927 and headquartered in Madison, Wisconsin. The company offers a broad portfolio of insurance products including auto, homeowners, life, health, and commercial insurance, serving millions of customers primarily across the Midwest and broader U.S. market. AmFam operates through a network of exclusive agents and digital channels, and has expanded its footprint through acquisitions such as Homesite, The General, and CONNECT (formerly Ameritas P&C). From a marketing and advertising perspective, American Family Insurance is a notable brand-driven advertiser, known for its long-running 'Dream Fearlessly' campaign and significant investments in sports sponsorships — including naming rights to American Family Field (home of the Milwaukee Brewers) and partnerships with major sports leagues and events. The company invests heavily in brand advertising across television, digital, and social media channels, making it a major buyer of advertising inventory in the insurance vertical. AmFam has also invested in insurtech and innovation through its American Family Ventures arm, backing startups across insurance technology, smart home, and mobility sectors. Its marketing sophistication, large advertising budget, and consumer-facing brand campaigns make it a significant participant in the broader advertising and media ecosystem as a major advertiser and sponsor.