A
American Family Insurance
Madison, Wisconsin, United States · Founded 1927
10001+ employees
Sourced & current · updated Oct 24, 2026
American Family Insurance is a major U.S. mutual insurance company offering auto, home, life, and commercial coverage — and a significant advertiser and marketing-driven brand in the insurance sector.
Where they sit
Customer AcquisitionPerformance Marketing
One of the top 10 largest property and casualty insurers in the U.S., with a strong Midwest presence and growing national footprint through acquisitions and digital channels.