Sherina Smith
Sherina Smith serves as Chief Marketing Officer at American Family Insurance, where she oversees brand strategy, marketing communications, and customer engagement for one of the nation's leading mutual insurance companies. In this role, she is responsible for driving the company's marketing vision across its portfolio of brands and connecting with customers through integrated campaigns and media. Smith brings significant marketing leadership experience to the role, with a background spanning brand management, integrated marketing, and consumer insights. Her work at American Family Insurance reflects a focus on purpose-driven marketing and connecting the brand's mission of protecting and inspiring customers to live their dreams with modern marketing approaches.
Last updated Oct 24, 2026 by ATDb automated enrichment · Connections updated Oct 24, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Sherina Smith serves as Chief Marketing Officer at American Family Insurance, where she oversees brand strategy, marketing communications, and customer engagement for one of the nation's leading mutual insurance companies. In this role, she is responsible for driving the company's marketing vision across its portfolio of brands and connecting with customers through integrated campaigns and media. Smith brings significant marketing leadership experience to the role, with a background spanning brand management, integrated marketing, and consumer insights. Her work at American Family Insurance reflects a focus on purpose-driven marketing and connecting the brand's mission of protecting and inspiring customers to live their dreams with modern marketing approaches.
Career
CMOCurrent
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