Genius Sports

One of two dominant global official sports data distributors, with strong positions in the US sports betting market and sports performance marketing

Genius Sports is a global sports data and technology company that sits at the intersection of sports, media, and betting. The company collects, processes, and distributes official real-time sports data from hundreds of leagues and federations worldwide, serving sportsbooks, broadcasters, and digital media platforms. Its technology underpins live odds, in-play betting markets, and fan engagement products across major sports including the NFL, NBA, NCAA, and Premier League. Genius Sports has a significant advertising and marketing dimension through its media and marketing services division. The company operates a sports betting marketing platform that enables sportsbooks and sports brands to run targeted, data-driven advertising campaigns — connecting betting operators with sports fans across digital channels. Its BetVision product integrates live streaming, real-time data overlays, and betting widgets directly into media environments, blurring the line between sports content and performance marketing. Listed on the New York Stock Exchange, Genius Sports has established itself as one of the dominant official data distributors in the sports betting ecosystem, holding exclusive data rights partnerships with major leagues. It competes with Sportradar as one of the two primary global sports data powerhouses, and its combination of official data rights, streaming technology, and sports marketing capabilities gives it a differentiated position across the sports, media, and advertising value chain.