Tony Marlow

Tony Marlow is a marketing and advertising technology executive known for bridging brand strategy with data-driven digital media. He has held senior marketing leadership roles at major players in the ad-tech and digital media space, developing expertise in audience intelligence, programmatic advertising, and brand positioning. At Genius Sports, he leads global marketing for a company that sits at the intersection of sports data, betting, and media — providing official data, streaming and integrity services to sports leagues, sportsbooks and media companies worldwide. Prior to Genius Sports, Marlow served as CMO at IAS (Integral Ad Science), where he was responsible for global marketing strategy at one of the leading digital ad verification and brand safety companies. Before that, he held a senior marketing role at Yahoo, contributing to the company's advertising and media positioning. His career reflects a consistent focus on the credibility, measurement, and effectiveness of digital advertising. Marlow is regarded as a thought leader on topics including brand safety, digital media quality, and the evolving role of data in marketing. He has been a visible spokesperson and speaker representing his employers at industry events and in trade press.

Last updated Oct 25, 2026 by ATDb automated enrichment