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Brief

BarkleyOKRP

Full-Service Advertising & Marketing Agency

BarkleyOKRP delivers integrated brand-building and performance marketing solutions as a truly independent agency, combining deep creative heritage with modern data-driven capabilities.

Last updated Jun 19, 2026 by the ATDb Editorial Team

Founded
1964
HQ
Kansas City, Missouri, United States
Connections
1

At a glance

Employees
501-1000
Revenue
$100M-$500M
1corporate family

About

One of the largest independent full-service advertising agencies in the United States, with a strong presence in brand strategy, creative, and integrated media.

BarkleyOKRP is an independent full-service advertising and marketing agency created through the merger of Kansas City-based Barkley and Chicago-based O'Keefe Reinhard & Paul (OKRP). The combined entity operates as one of the largest independent agencies in the United States, offering a comprehensive suite of services including brand strategy, creative development, media planning and buying, digital marketing, data analytics, and customer experience design. The agency serves a broad range of national and regional brands across consumer goods, retail, financial services, healthcare, and other verticals.

Business model

Agency

Target market

Mid-Market, Enterprise

What they offer

  • Brand Strategy

    Comprehensive brand positioning, identity, and long-term strategy development for clients.

  • Creative Services

    Full-spectrum creative development including campaigns, content, and storytelling across channels.

  • Media Planning & Buying

    Integrated media strategy, planning, and buying across paid, owned, and earned channels.

  • Digital & Performance Marketing

    Data-driven digital marketing including paid search, social, programmatic, and SEO.

  • Customer Experience Design

    UX, CX strategy, and design services to improve consumer journeys and brand interactions.

  • Data & Analytics

    Audience insights, campaign measurement, and analytics to inform strategy and optimize performance.

Key features

Independent agency model with no holding company constraintsIntegrated creative and media capabilities under one roofData and analytics-driven strategyStrong brand-building heritage combined with performance marketingBi-coastal and Midwest presence across Kansas City and Chicago offices

Use cases

National brand campaign development and executionIntegrated media planning and buying for consumer brandsDigital transformation and performance marketing programsBrand repositioning and identity refreshCustomer experience strategy and designData-driven audience segmentation and targeting

Customer segments

Consumer packaged goods brandsRetail and e-commerce companiesFinancial services firmsHealthcare and pharmaceutical companiesRestaurant and food service brandsRegional and national advertisers

Tech & specs

Technology stack

Programmatic advertising platformsData management and analytics toolsCRM and marketing automation integrationsSocial media management platformsSearch and paid media platforms

Security & compliance

GDPRCCPA

Deployment

Managed Service

API

No

Corporate history
  1. 1964 · Founded
  2. 2024Absorbed Adlucent3 sources
Connection details

Explore further

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