Forsta

Forsta is an enterprise software company that delivers comprehensive customer experience management (CXM) and market research technology solutions to organizations seeking to transform customer feedback into actionable business intelligence. The platform distinguishes itself by unifying traditionally fragmented feedback collection, analysis, and reporting tools into a single integrated ecosystem that combines advanced survey capabilities, natural language processing-powered text analytics, and sophisticated visualization dashboards. This consolidated approach enables enterprises to capture customer sentiment across multiple touchpoints, analyze behavioral patterns with greater depth, and accelerate the journey from raw data to strategic decision-making. Serving enterprise clients across retail, financial services, healthcare, telecommunications, and hospitality sectors, Forsta addresses the complex needs of market research professionals, customer experience teams, insights departments, and business intelligence analysts who require scalable, robust solutions for measuring and improving customer satisfaction. The platform supports the entire customer experience lifecycle—from initial survey design and multi-channel distribution through advanced analytics and executive reporting—enabling organizations to maintain a continuous pulse on customer needs, preferences, and pain points. By leveraging modern analytics capabilities and intuitive interfaces, Forsta empowers businesses to move beyond basic feedback collection toward predictive insights that drive customer retention, product innovation, and competitive differentiation in increasingly experience-driven markets.