Forsta

Forsta is an enterprise software company that provides comprehensive customer experience management (CXM) and market research technology solutions designed to address the critical challenge of fragmented customer feedback across multiple channels and systems. The platform offers a unified ecosystem that integrates advanced survey capabilities, natural language processing-powered text analytics, and sophisticated visualization dashboards, enabling organizations to capture, analyze, and act upon customer sentiment data from diverse touchpoints in a cohesive and actionable manner. Serving enterprise clients across multiple industries including retail, financial services, healthcare, telecommunications, and hospitality, Forsta supports a diverse range of organizational roles from market research professionals and customer experience teams to insights departments and business intelligence analysts. The platform facilitates end-to-end workflows spanning the entire customer experience lifecycle—from initial survey design and multi-channel distribution through advanced analytics and executive reporting. By combining powerful analytical capabilities with intuitive user interfaces, Forsta empowers organizations to transition from reactive feedback collection to proactive, predictive insights that drive tangible business outcomes including improved customer retention, accelerated product innovation, and enhanced competitive positioning in experience-driven markets.