Vitrue

Rebranded

Atlanta, Georgia, United States · Founded 2006

51-200 employees · $17M

Sourced & current · updated Jun 23, 2026

Social media marketing platform acquired by Oracle in May 2012 for $300M. Provided publishing, monitoring, and analytics for brand social channels. Integrated into Oracle Marketing Cloud / Oracle Social Cloud. Brand retired as Oracle consolidated social marketing under broader CX Cloud branding.

Where they sit

Stack tier: Infrastructure & Data (B)

Social Media Management

One of the leading enterprise social media management platforms prior to acquisition, competing directly with Buddy Media and Wildfire for top market share among Fortune 500 brands.

Ownership

Parent: Oracle

Competitors

Recent moves

Oracle acquires Vitrue for $300M1 sourceMay 23, 2012 · $300M