Elias Torres

Elias Torres is a seasoned engineering executive and entrepreneur best known as the co-founder and former CTO of Drift, the conversational marketing and sales platform that helped define the category of real-time, AI-powered buyer engagement. At Drift, Torres was instrumental in building the technical foundation that enabled businesses to replace traditional lead forms with intelligent chatbots and live chat, fundamentally changing how B2B companies interact with prospects and customers. His work at Drift placed him at the intersection of marketing technology, AI, and customer data — areas that are increasingly central to modern AdTech and MarTech stacks. Prior to Drift, Torres held senior engineering roles at HubSpot, where he contributed to the growth of one of the most widely adopted inbound marketing platforms in the world. His career trajectory reflects a consistent focus on building scalable, data-driven marketing infrastructure. After Drift was acquired by Salesloft in 2023, Torres transitioned to Klaviyo, the leading email and SMS marketing automation platform, where he continues to apply his expertise in engineering leadership and AI-driven customer engagement. Torres is also recognized as a vocal advocate for diversity and inclusion in the technology industry, particularly for Latino representation in engineering and leadership roles. He has spoken publicly about his experience as a Latino founder and executive, lending his platform to efforts aimed at broadening access and opportunity in tech. This combination of technical depth, entrepreneurial success, and community advocacy makes him a distinctive and influential voice in the broader marketing technology ecosystem.

Last updated Aug 14, 2026 by ATDb automated enrichment · Connections updated Aug 17, 2026