Brainshark

A recognized leader in sales readiness and enablement, now operating as part of Bigtincan's broader sales enablement platform

Brainshark is a sales enablement and readiness platform headquartered in Waltham, Massachusetts. The company provides a suite of tools designed to help sales organizations improve performance through better onboarding, training, and continuous coaching. Its platform enables companies to create video-based learning content, assess sales rep readiness, and deliver AI-driven coaching feedback — all aimed at ensuring sales teams are prepared to engage buyers effectively. Brainshark has been particularly recognized for its focus on 'sales readiness,' a concept it helped popularize in the enablement space. In 2021, Brainshark was acquired by Bigtincan, an Australian-based sales enablement automation company, as part of Bigtincan's strategy to expand its platform capabilities and North American market presence. Following the acquisition, Brainshark continued to operate as a distinct product and brand within the Bigtincan portfolio, maintaining its customer base and product identity. The combined entity strengthened Bigtincan's position as a comprehensive sales enablement platform covering content management, readiness, and buyer engagement. Within the broader sales enablement and AdTech-adjacent ecosystem, Brainshark competes with platforms like Highspot, Seismic, and Mindtickle. Its core differentiator has been its deep focus on sales coaching and readiness analytics, including AI-powered tools that score sales rep video pitches and provide objective feedback. The platform serves mid-market and enterprise customers across industries including technology, financial services, healthcare, and manufacturing.