Brainshark helps organizations ensure their sales teams are prepared to perform at their best by providing integrated tools for content creation, training delivery, video coaching, and readiness analytics that drive measurable improvements in sales performance.
Last updated Feb 8, 2026
- Industry
- Sales Enablement / Learning Technology
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- $40.5M
- Parent Company
- Bigtincan
- API Available
- Yes
Market Position
Established sales readiness platform focused on training, coaching, and content enablement for sales teams
Overview
Brainshark is a sales enablement and readiness platform that focuses on preparing sales teams through content creation, training, coaching, and performance analytics. Founded in 1999, the company provides cloud-based solutions that help organizations transform static content into engaging presentations, deliver on-demand training, conduct video-based coaching, and measure sales readiness through assessments and analytics. While not a traditional AdTech company, Brainshark operates in the broader sales enablement and learning technology space, serving enterprise and mid-market organizations across various industries. The platform is designed to address the challenge of ensuring sales representatives are adequately prepared to engage with prospects and customers effectively. Brainshark's solutions enable sales leaders to create and distribute training content, assess knowledge retention, provide personalized coaching through video practice, and gain insights into team readiness. The company was acquired by Bigtincan in 2021, integrating its sales readiness capabilities into a broader sales enablement ecosystem.
Products & Features
Content Authoring
Tools to create engaging presentations and training content from existing materials like PowerPoint, documents, and videos
Training & eLearning
On-demand training delivery platform with assessments to ensure knowledge retention and certification
Video Coaching
Video-based practice and coaching solution allowing sales reps to record pitches and receive feedback
Readiness Analytics
Comprehensive analytics and reporting to measure sales team preparedness and identify skill gaps
Key Features
Content creation and conversion toolsOn-demand training deliveryVideo-based coaching and practiceKnowledge assessments and quizzesReadiness scoring and analyticsMobile accessibilityIntegration with CRM and LMS platformsAutomated certification tracking
Use Cases
Sales onboarding and ramp-up accelerationProduct launch training and certificationSales pitch practice and refinementOngoing sales skills developmentCompliance and regulatory trainingChannel partner enablementSales readiness assessment and gap analysis
Customer Segments
Enterprise B2B companiesMid-market organizationsTechnology companiesFinancial servicesHealthcare and life sciencesManufacturingProfessional services