Butter CMS
C · Marketing TechnologyButterCMS provides a developer-friendly, API-first headless CMS that enables teams to manage and deliver content across any platform or device without backend complexity, reducing development time while empowering marketing teams with content control.
Last updated Feb 8, 2026
- Industry
- Content Management / MarTech
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 11-50
- Funding
- venture-backed
- API Available
- Yes
Market Position
Established player in the headless CMS market competing with both legacy CMS providers and modern headless alternatives
Overview
ButterCMS is a headless content management system (CMS) provider that offers API-first content infrastructure for modern digital experiences. The platform enables developers and marketing teams to manage and deliver content across multiple channels including websites, mobile apps, and other digital touchpoints without being tied to a specific presentation layer. While primarily positioned in the content management and MarTech space rather than pure AdTech, ButterCMS serves organizations that need flexible content delivery for marketing campaigns, landing pages, and customer experiences that support advertising and marketing initiatives. Founded in 2014, ButterCMS differentiates itself by providing a developer-friendly, API-driven approach that separates content management from content presentation. This architecture allows organizations to maintain content centrally while distributing it across various platforms and devices. The company targets developers, digital agencies, and marketing teams seeking alternatives to traditional monolithic CMS platforms like WordPress, offering faster implementation times and greater flexibility for omnichannel content delivery.
Products & Features
Headless CMS API
RESTful API and SDKs for content delivery across multiple platforms and programming languages
Page Builder
Visual page building tool for creating and managing landing pages and marketing content
Blog Engine
API-driven blog management system with SEO optimization and multi-author support
Content Collections
Structured content management for organizing and delivering custom content types
Media Library
Digital asset management for storing and delivering images and media files
Key Features
RESTful API with multiple SDK supportVisual content editor for non-technical usersMulti-channel content deliveryBuilt-in CDN for fast content deliveryWebhooks for real-time updatesContent scheduling and versioningSEO optimization toolsLocalization and multi-language supportRole-based access controlPreview and staging environments
Use Cases
Marketing landing pages and campaign micrositesCorporate websites and blogsE-commerce content managementMobile app content deliveryMulti-brand content managementKnowledge bases and documentationDigital signage contentIoT device content delivery
Customer Segments
Digital agenciesSaaS companiesE-commerce businessesEnterprise marketing teamsStartups and scale-upsMedia and publishing companiesSoftware developers