Format

Leading portfolio website builder for creative professionals

Format is a website building platform that specializes in serving creative professionals who need visually-focused portfolio websites. The company provides an all-in-one solution that includes customizable templates, client proofing tools, e-commerce capabilities, and built-in SEO features tailored to the needs of photographers, artists, designers, and other visual creators. While Format is not a traditional AdTech company, it operates in the digital publishing and creative tools space, enabling creators to showcase and sell their work online. Founded in 2010, Format has established itself as a leading portfolio platform in the creative industry, competing with other website builders that target similar audiences. The platform emphasizes ease of use, mobile responsiveness, and design aesthetics that allow creative work to be the focal point. Format serves thousands of creative professionals globally, offering subscription-based plans that scale from individual creators to professional studios. Format's business model centers on recurring subscription revenue, with tiered pricing that provides different levels of features and capabilities. The platform has maintained steady growth in the competitive website builder market by focusing specifically on the needs of visual artists and creative professionals rather than attempting to serve all website building use cases.