Publicis Groupe wins PepsiCo global media account from Omnicom
Acquisition
Publicis Groupe has been appointed to handle PepsiCo's global media account without a pitch process. Omnicom was the incumbent, having held the account for over 25 years. This represents a significant account win in the competitive media buying landscape.
Value: $1.7BAnnounced: Sep 2, 2026
Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Sep 27, 2026
Overview
Publicis Groupe has been appointed to handle PepsiCo's global media account without a pitch process. Omnicom was the incumbent, having held the account for over 25 years. This represents a significant account win in the competitive media buying landscape.
Deal details
- Deal Value
- $1.7B
Source
Connection details