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Brief
PartnerTap

PartnerTap

Partner Ecosystem Managementpartnertap.com

Enables B2B companies to unlock revenue through their partner ecosystems by securely identifying overlapping customers and opportunities, facilitating co-selling and partner collaboration without compromising data privacy.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2016
HQ
San Francisco, California, United States
Connections
4

At a glance

Employees
51-200
Funding
$59M
4integrations

About

Leading provider of partner ecosystem intelligence and co-selling platforms for B2B companies

PartnerTap is a partner ecosystem management platform that enables B2B companies to collaborate and share data with their channel partners, technology partners, and other ecosystem participants. The platform facilitates partner co-selling, account mapping, and ecosystem intelligence by allowing companies to securely identify overlapping customers and opportunities without exposing sensitive data. While not a traditional AdTech company, PartnerTap operates in the broader sales and marketing technology space, helping companies leverage their partner networks for revenue generation and customer acquisition. The company's platform uses a privacy-first approach to partner data sharing, enabling organizations to discover mutual customers, coordinate on deals, and unlock revenue through their partner ecosystems. PartnerTap serves B2B technology companies, SaaS providers, and enterprises that rely on channel partnerships and ecosystem-led growth strategies. The platform has gained traction as companies increasingly recognize the value of partner ecosystems as a go-to-market channel.

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Partner Ecosystem Platform

    Core platform for managing partner relationships, account mapping, and opportunity sharing

  • Account Mapping

    Secure identification of overlapping customers and prospects between partner organizations

  • Ecosystem Intelligence

    Analytics and insights about partner ecosystem performance and opportunities

  • Co-Selling Workflows

    Tools to coordinate and collaborate on joint sales opportunities with partners

Key features

Privacy-first data sharingAutomated account mappingPartner opportunity discoveryCRM integrationEcosystem analytics and reportingPartner collaboration workflowsReal-time partner network insights

Use cases

Partner co-selling and deal registrationAccount mapping between partnersChannel partner managementEcosystem-led growth strategiesPartner referral programsTechnology alliance management

Customer segments

B2B SaaS companiesTechnology vendorsEnterprise software providersChannel-driven organizationsCompanies with partner ecosystems

Tech & specs

Security & compliance

SOC 2GDPR

Deployment

Cloud

API

Yes

Corporate history
  1. 2016 · Founded
Connection details

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