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Brief
PartnerTap

PartnerTap

Enables B2B companies to unlock revenue through their partner ecosystems by securely identifying overlapping customers and opportunities, facilitating co-selling and partner collaboration without compromising data privacy.

partnertap.comSan Francisco, California, United StatesFounded 2016

Last updated May 11, 2026 by ATDb automated enrichment

Industry
Partner Ecosystem Management / Sales Technology
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
51-200
Funding
$59M
API Available
Yes
Market Position

Leading provider of partner ecosystem intelligence and co-selling platforms for B2B companies

Overview

PartnerTap is a partner ecosystem management platform that enables B2B companies to collaborate and share data with their channel partners, technology partners, and other ecosystem participants. The platform facilitates partner co-selling, account mapping, and ecosystem intelligence by allowing companies to securely identify overlapping customers and opportunities without exposing sensitive data. While not a traditional AdTech company, PartnerTap operates in the broader sales and marketing technology space, helping companies leverage their partner networks for revenue generation and customer acquisition. The company's platform uses a privacy-first approach to partner data sharing, enabling organizations to discover mutual customers, coordinate on deals, and unlock revenue through their partner ecosystems. PartnerTap serves B2B technology companies, SaaS providers, and enterprises that rely on channel partnerships and ecosystem-led growth strategies. The platform has gained traction as companies increasingly recognize the value of partner ecosystems as a go-to-market channel.

Products & Features

Partner Ecosystem Platform

Core platform for managing partner relationships, account mapping, and opportunity sharing

Account Mapping

Secure identification of overlapping customers and prospects between partner organizations

Ecosystem Intelligence

Analytics and insights about partner ecosystem performance and opportunities

Co-Selling Workflows

Tools to coordinate and collaborate on joint sales opportunities with partners

Key Features
Privacy-first data sharingAutomated account mappingPartner opportunity discoveryCRM integrationEcosystem analytics and reportingPartner collaboration workflowsReal-time partner network insights
Use Cases
Partner co-selling and deal registrationAccount mapping between partnersChannel partner managementEcosystem-led growth strategiesPartner referral programsTechnology alliance management
Customer Segments
B2B SaaS companiesTechnology vendorsEnterprise software providersChannel-driven organizationsCompanies with partner ecosystems
Connections

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