Chicago Cubs

One of MLB's most valuable and historically significant franchises, operating a premier live entertainment venue and co-owning a regional sports network in the top-10 U.S. media market.

The Chicago Cubs are a professional baseball team competing in Major League Baseball (MLB) as a member of the National League Central division. Founded in 1876, the Cubs are one of the oldest and most recognized sports franchises in the United States, with Wrigley Field serving as their iconic home stadium on Chicago's North Side. The team is owned by the Ricketts family through Hickory Holdings LLC and is part of a broader sports and entertainment enterprise that includes significant real estate and media assets. From a marketing and media perspective, the Cubs represent a major advertising and sponsorship platform. Wrigley Field hosts millions of fans annually and carries extensive signage, naming rights deals, and corporate sponsorships from brands such as Marquee Sports Network partners, American Airlines, and others. The Cubs co-own Marquee Sports Network, a regional sports network (RSN) that broadcasts Cubs games and related content across the Chicago market, making the organization a direct media property owner and content distributor. The Cubs operate a robust direct-to-consumer and B2B marketing ecosystem, including ticket sales, merchandise, premium hospitality, and branded partnerships. Their digital presence spans social media, the MLB app, and their own platforms, giving advertisers and sponsors access to a highly engaged fanbase. The organization is also a significant advertiser itself, investing in campaigns to drive attendance, merchandise sales, and brand loyalty across the Chicago market and nationally.