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Brief
Justuno

Justuno

Conversion Rate Optimizationjustuno.com

Justuno helps e-commerce businesses increase conversions and revenue through intelligent, personalized on-site messaging and promotions that engage visitors at the right moment with the right offer.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2013
HQ
San Diego, California, United States
Connections
12

At a glance

Employees
51-200
Funding
$1.5M
12integrations

About

Leading conversion optimization platform for e-commerce with strong presence in Shopify ecosystem

Justuno is a conversion rate optimization (CRO) platform specifically designed for e-commerce businesses to increase sales and capture leads through intelligent visitor engagement. The platform offers a comprehensive suite of tools including pop-ups, banners, spin-to-win promotions, exit-intent messaging, and personalized product recommendations that help online retailers engage visitors at critical moments in their shopping journey. Justuno differentiates itself through advanced targeting and segmentation capabilities, allowing merchants to deliver personalized experiences based on visitor behavior, traffic source, cart value, and other parameters. As part of the broader MarTech and conversion optimization ecosystem, Justuno serves thousands of e-commerce businesses ranging from small online stores to enterprise retailers. The platform integrates with major e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Magento, as well as email service providers and other marketing tools. Justuno's focus on reducing cart abandonment, growing email lists, and increasing average order value positions it as a specialized solution within the competitive landscape of on-site messaging and conversion optimization tools.

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Pop-ups & Overlays

    Customizable pop-up messages for lead capture, promotions, and announcements with advanced targeting

  • Exit-Intent Technology

    Detects when visitors are about to leave and displays targeted offers to reduce abandonment

  • Spin-to-Win Gamification

    Interactive promotional wheels that engage visitors and incentivize email capture

  • Banners & Embedded Messages

    Non-intrusive messaging options including top bars, slide-ins, and inline promotions

  • Product Recommendations

    AI-powered product suggestions to increase average order value and cross-selling

  • Advanced Targeting & Segmentation

    Behavioral targeting based on traffic source, cart value, browsing history, and customer data

  • A/B Testing

    Built-in testing capabilities to optimize messaging and promotional performance

Key features

Exit-intent detectionAdvanced visitor segmentationBehavioral targetingA/B testingGamification (Spin-to-Win)Product recommendationsCart abandonment recoveryMobile optimizationReal-time analyticsDrag-and-drop design editor

Use cases

Email list building and lead captureCart abandonment reductionPromotional campaign announcementsExit-intent offers to recover leaving visitorsUpselling and cross-selling through product recommendationsMobile-specific promotionsTraffic source-based messagingVIP customer recognition and rewardsSeasonal and holiday campaign promotions

Customer segments

E-commerce retailersShopify merchantsBigCommerce storesWooCommerce sitesDirect-to-consumer brandsOnline fashion retailersBeauty and cosmetics brandsConsumer electronics stores

Tech & specs

Technology stack

JavaScriptCloud infrastructureRESTful APIsReal-time analytics engine

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

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