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Brief

DivvyHQ

Content Marketing Technology

DivvyHQ streamlines content planning, production, and collaboration by providing a centralized platform that connects content strategy to execution, enabling marketing teams to produce more content efficiently while maintaining quality and consistency.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2011
HQ
Denver, Colorado, United States
Connections
6

At a glance

About

Specialized content operations platform for marketing teams

DivvyHQ is a content operations and workflow management platform that helps marketing teams plan, produce, and publish content more efficiently. The platform provides tools for content calendar management, editorial workflow automation, team collaboration, and content production tracking. Founded to address the growing complexity of content marketing operations, DivvyHQ serves marketing teams across various industries who need to manage multiple content channels, contributors, and campaigns simultaneously. While not a traditional AdTech company focused on advertising delivery or programmatic buying, DivvyHQ operates in the broader marketing technology ecosystem, specifically in the content marketing and marketing operations space. The platform integrates with various marketing tools and content management systems to provide a centralized hub for content planning and production. DivvyHQ's focus on workflow automation and team collaboration has positioned it as a solution for mid-market to enterprise marketing teams looking to scale their content operations. The company operates on a SaaS business model, offering subscription-based access to its platform with different tiers based on team size and feature requirements. DivvyHQ competes in the content marketing platform space alongside other workflow and project management tools adapted for marketing use cases.

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Content Calendar

    Visual content planning and scheduling tool for managing editorial calendars across multiple channels

  • Workflow Management

    Customizable workflow automation for content production processes with approval chains

  • Content Production Suite

    Tools for content brief creation, assignment management, and production tracking

  • Collaboration Tools

    Team collaboration features including comments, notifications, and task management

  • Analytics & Reporting

    Content performance tracking and production metrics reporting

Key features

Multi-channel content calendarCustom workflow automationContent brief templatesTeam collaboration toolsIntegration with CMS and marketing toolsContent production trackingEditorial calendar viewsAsset managementApproval workflowsReporting and analytics

Use cases

Managing multi-channel content calendarsCoordinating content production across distributed teamsStreamlining editorial workflows and approvalsPlanning content campaigns and initiativesTracking content production metricsManaging freelance and contributor workflows

Customer segments

Marketing teamsContent marketing agenciesEnterprise marketing departmentsMedia and publishing companiesB2B marketing teamsDigital marketing agencies

Tech & specs

Technology stack

Cloud-based SaaS platformWeb applicationRESTful API

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
Connection details
See integrations with DivvyHQ (6)

Explore further

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