Sendible

Mid-tier social media management platform with strong focus on agency clients and multi-client management

Sendible is a social media management platform founded in 2009 that enables agencies, brands, and marketers to manage multiple social media accounts from a single dashboard. The platform provides tools for content scheduling, social media monitoring, analytics, and team collaboration across major social networks including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. While often categorized within the broader MarTech ecosystem, Sendible intersects with AdTech through its social media advertising management capabilities and integration with paid social campaigns. Sendible positions itself primarily as a solution for digital marketing agencies and small-to-medium businesses that manage social media for multiple clients or brands. The platform emphasizes workflow automation, white-label reporting, and client management features that differentiate it from consumer-focused social media tools. With a focus on the agency market, Sendible competes in a crowded social media management space alongside platforms like Hootsuite, Sprout Social, and Buffer, carving out a niche with its agency-specific features and competitive pricing for multi-client management.