AppFolio
Provides an integrated, cloud-based platform that helps property managers automate and streamline operations including accounting, leasing, maintenance, and tenant communications to improve efficiency and grow their business.
Last updated Feb 12, 2026 by AI Enrichment
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 1001-5000
- Revenue Range
- $500M-$1B
- Stock Symbol
- APPF
- API Available
- Yes
Market Position
Leading provider of cloud-based property management software for small to mid-sized property management companies
Overview
AppFolio is not an advertising technology (AdTech) company. AppFolio is a cloud-based software company that provides property management software solutions for the real estate industry. Founded in 2006 and headquartered in Santa Barbara, California, AppFolio serves property managers and real estate professionals with tools for managing residential and commercial properties, including accounting, maintenance, leasing, and tenant communication features. AppFolio operates as a publicly-traded SaaS company (NASDAQ: APPF) and has established itself as a leading provider in the property management software vertical. The company primarily targets small to mid-sized property management businesses, offering an integrated platform that streamlines operations for property managers handling residential units, commercial properties, and homeowner associations. AppFolio has no direct involvement in the advertising technology ecosystem, digital advertising, programmatic advertising, ad serving, or related AdTech services.
Products & Features
AppFolio Property Manager
Core property management platform for residential and commercial properties
AppFolio Investment Management
Software for real estate investment managers
Realm
AI-powered leasing and marketing solution
Key Features
Online rent paymentMaintenance managementAccounting and reportingTenant screeningOnline leasingMobile app access
Use Cases
Residential property managementCommercial property managementHOA managementStudent housing management
Customer Segments
Property management companiesReal estate investorsHOA management companies