RentPath
Acquired by RealPage (Thoma Bravo)Connects property managers with qualified rental prospects through targeted digital advertising and lead generation across premier apartment listing websites, providing comprehensive marketing solutions for the multifamily housing industry.
Last updated Feb 12, 2026 by AI Enrichment
- Industry
- Vertical-Specific AdTech (Real Estate/Rental Housing)
- Business Model
- Marketplace/SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Revenue Range
- $100M-$250M
- Parent Company
- RealPage (Thoma Bravo)
- API Available
- Limited
Market Position
Leading digital advertising platform for multifamily rental housing
Overview
RentPath was a leading digital marketing and software solutions company serving the rental housing industry. The company operated major apartment listing websites including Apartment Guide, Rent.com, and Rentals.com, connecting renters with property managers and owners. RentPath provided advertising technology solutions specifically tailored for the multifamily housing market, offering lead generation, property listing syndication, and marketing services to help property managers reach prospective renters across digital channels. As a significant player in the vertical advertising technology space, RentPath combined marketplace functionality with advertising solutions, enabling property managers to advertise their available units and manage leads through their platform. The company's technology stack included listing management tools, lead tracking systems, and performance analytics designed specifically for the rental housing vertical. In 2020, RentPath was acquired by Realty Digital, which later became part of RealPage (now owned by Thoma Bravo).
Products & Features
Apartment Guide
Major apartment listing website connecting renters with available properties
Rent.com
Online apartment search and listing platform
Rentals.com
Rental property listing and search marketplace
Lead Management Tools
CRM and lead tracking solutions for property managers
Performance Marketing
Digital advertising and marketing campaign management for rental properties
Key Features
Multi-site property listing syndicationLead generation and trackingPerformance analytics and reportingRenter matching algorithmsMobile-optimized listing experiencesVirtual tour integrationApplication processing tools
Use Cases
Property managers advertising available unitsLead generation for multifamily propertiesVacancy reduction through targeted marketingRenter acquisition campaignsPortfolio-level marketing managementCompetitive market analysis for rental properties
Customer Segments
Multifamily property management companiesIndependent landlordsReal estate investment trusts (REITs)Property ownersStudent housing operators