RealPage

Leading provider of property management software and analytics for the rental housing industry

RealPage is a leading provider of software and data analytics solutions for the rental housing industry, serving property managers, owners, and developers. The company offers a comprehensive platform that includes property management, resident services, marketing and leasing, and revenue management solutions. Founded in 1998, RealPage went public in 2010 and grew to become one of the dominant players in property management technology before being acquired by private equity firm Thoma Bravo in April 2021 for approximately $10.2 billion and taken private. RealPage's platform serves multifamily, commercial, single-family, and vacation rental properties, providing tools for online leasing, rent payment processing, screening services, utility management, and AI-driven pricing optimization. The company's revenue management solutions, particularly its YieldStar product, use data analytics to help property owners optimize rental pricing. RealPage continues to operate as a distinct entity under Thoma Bravo's ownership, maintaining its brand and product portfolio while serving thousands of property management companies and millions of rental units across North America. While not strictly an AdTech company, RealPage operates in the property technology (PropTech) space with marketing and advertising components, including digital marketing services, lead generation tools, and online listing syndication that help property managers attract and convert prospective renters through various digital channels.