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Brief
Knock CRM

Knock CRM

Real Estate CRMknockcrm.com

Knock CRM provides a specialized, all-in-one CRM and marketing automation platform designed specifically for home builders and real estate developers to streamline sales processes, improve lead conversion, and enhance customer engagement throughout the home buying journey.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2015
HQ
Lehi, Utah, United States
Connections
2

At a glance

Employees
51-200
1integrations1competitors

About

Leading CRM provider for home builders and new home sales teams

Knock CRM is a customer relationship management platform specifically designed for the real estate industry, particularly focusing on home builders, developers, and real estate sales teams. The platform provides tools for lead management, sales automation, marketing automation, and customer engagement throughout the home buying journey. While Knock CRM operates in the broader MarTech/CRM space rather than traditional advertising technology (AdTech), it does incorporate marketing automation and lead generation capabilities that overlap with AdTech functionalities. The company positions itself as a specialized vertical CRM solution for the new home sales market, offering features tailored to the unique needs of home builders and their sales teams. Knock CRM helps real estate professionals manage prospects, automate follow-ups, track customer interactions, and optimize the sales process from initial inquiry through closing. The platform integrates various marketing and sales tools to provide a comprehensive solution for real estate sales organizations looking to improve conversion rates and customer experience.

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Lead Management

    Centralized system for capturing, tracking, and managing leads from multiple sources

  • Sales Automation

    Automated workflows and follow-up sequences to nurture prospects through the sales pipeline

  • Marketing Automation

    Email marketing, drip campaigns, and automated communications for prospect engagement

  • Mobile CRM

    Mobile application for sales teams to access customer data and manage interactions on-site

  • Reporting & Analytics

    Dashboard and reporting tools for tracking sales performance and marketing ROI

Key features

Real estate-specific CRM workflowsLead capture and distributionAutomated email and SMS campaignsMobile app for on-site salesIntegration with builder websitesCustomizable sales pipelinesTask and activity managementPerformance analytics and reporting

Use cases

New home sales lead managementHome builder marketing automationReal estate development sales trackingMulti-community sales managementOnline sales center management

Customer segments

Home buildersReal estate developersNew home sales teamsMaster-planned communitiesProduction home builders

Tech & specs

Deployment

Cloud

API

Yes

Corporate history
  1. 2015 · Founded
Connection details

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