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Brief
Knock CRM

Knock CRM

Knock CRM provides a specialized, all-in-one CRM and marketing automation platform designed specifically for home builders and real estate developers to streamline sales processes, improve lead conversion, and enhance customer engagement throughout the home buying journey.

knockcrm.comLehi, Utah, United StatesFounded 2015

Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 11, 2026

Industry
Real Estate CRM / MarTech
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
51-200
API Available
Yes
Market Position

Leading CRM provider for home builders and new home sales teams

Overview

Knock CRM is a customer relationship management platform specifically designed for the real estate industry, particularly focusing on home builders, developers, and real estate sales teams. The platform provides tools for lead management, sales automation, marketing automation, and customer engagement throughout the home buying journey. While Knock CRM operates in the broader MarTech/CRM space rather than traditional advertising technology (AdTech), it does incorporate marketing automation and lead generation capabilities that overlap with AdTech functionalities. The company positions itself as a specialized vertical CRM solution for the new home sales market, offering features tailored to the unique needs of home builders and their sales teams. Knock CRM helps real estate professionals manage prospects, automate follow-ups, track customer interactions, and optimize the sales process from initial inquiry through closing. The platform integrates various marketing and sales tools to provide a comprehensive solution for real estate sales organizations looking to improve conversion rates and customer experience.

Products & Features

Lead Management

Centralized system for capturing, tracking, and managing leads from multiple sources

Sales Automation

Automated workflows and follow-up sequences to nurture prospects through the sales pipeline

Marketing Automation

Email marketing, drip campaigns, and automated communications for prospect engagement

Mobile CRM

Mobile application for sales teams to access customer data and manage interactions on-site

Reporting & Analytics

Dashboard and reporting tools for tracking sales performance and marketing ROI

Key Features
Real estate-specific CRM workflowsLead capture and distributionAutomated email and SMS campaignsMobile app for on-site salesIntegration with builder websitesCustomizable sales pipelinesTask and activity managementPerformance analytics and reporting
Use Cases
New home sales lead managementHome builder marketing automationReal estate development sales trackingMulti-community sales managementOnline sales center management
Customer Segments
Home buildersReal estate developersNew home sales teamsMaster-planned communitiesProduction home builders
Connections

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