Knock CRM

Knock CRM is a customer relationship management platform specifically designed for the real estate industry, particularly focusing on home builders, developers, and real estate sales teams. The platform provides tools for lead management, sales automation, marketing automation, and customer engagement throughout the home buying journey. While Knock CRM operates in the broader MarTech/CRM space rather than traditional advertising technology (AdTech), it does incorporate marketing automation and lead generation capabilities that overlap with AdTech functionalities. The company positions itself as a specialized vertical CRM solution for the new home sales market, offering features tailored to the unique needs of home builders and their sales teams. Knock CRM helps real estate professionals manage prospects, automate follow-ups, track customer interactions, and optimize the sales process from initial inquiry through closing. The platform integrates various marketing and sales tools to provide a comprehensive solution for real estate sales organizations looking to improve conversion rates and customer experience.