Apartments.com
SubsidiaryConnects millions of renters with available apartments while providing property managers and landlords with targeted advertising solutions and qualified leads to fill vacancies efficiently.
Last updated Feb 18, 2026 by AI Enrichment
- Industry
- Real Estate Vertical Marketplace/Classifieds Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 501-1000
- Parent Company
- CoStar Group
- API Available
- Limited
Market Position
Leading online apartment rental marketplace in the United States
Overview
Apartments.com is a leading online rental marketplace and advertising platform that connects property managers, landlords, and apartment communities with prospective renters. As part of the CoStar Group portfolio, it operates one of the largest apartment listing databases in the United States, featuring millions of rental listings across the country. The platform serves as a critical advertising channel for multifamily property owners and managers, offering various marketing and lead generation solutions to help fill vacancies. While not a traditional AdTech company in the programmatic or digital advertising sense, Apartments.com functions as a vertical-specific advertising marketplace within the real estate sector. It generates revenue primarily through listing fees, premium placement advertising, and lead generation services sold to property owners and management companies. The platform combines search functionality, detailed property information, photos, virtual tours, and direct contact capabilities, making it an essential marketing tool for the multifamily housing industry.
Products & Features
Apartment Listings
Comprehensive database of rental properties with detailed information, photos, and pricing
Premium Placement
Enhanced visibility and positioning for property listings in search results
Lead Generation Tools
Contact forms, phone leads, and direct communication channels between renters and properties
Property Marketing Solutions
Advertising packages and promotional tools for property managers and landlords
Mobile App
iOS and Android applications for apartment searching on mobile devices
Virtual Tours
3D tours and video walkthroughs of properties
Key Features
Millions of rental listings nationwideAdvanced search filters (price, location, amenities)High-quality photos and virtual toursDirect contact with property managersMobile-optimized experienceNeighborhood information and reviewsRent price comparisonsFeatured and sponsored listings
Use Cases
Property managers advertising available unitsLandlords listing rental propertiesRenters searching for apartments by location and criteriaMultifamily communities promoting amenities and availabilityReal estate professionals researching rental marketsLead generation for property management companies
Customer Segments
Multifamily property management companiesIndividual landlordsReal estate investment trusts (REITs)Property ownersApartment communitiesStudent housing providers