Matterport

Market leader in 3D spatial data capture and digital twin creation with the largest spatial data library

Matterport is a spatial data company founded in 2011 that specializes in creating immersive 3D digital twins of physical spaces. The company provides both hardware (3D cameras) and a cloud-based software platform that enables users to capture, edit, share, and analyze spatial data. While not a traditional AdTech company, Matterport intersects with the advertising and marketing technology ecosystem through its ability to create immersive virtual experiences that brands, retailers, and real estate professionals use for digital marketing, virtual tours, and customer engagement. Matterport went public via SPAC merger in 2021 and has established itself as a leader in the spatial data and digital twin market. The company serves multiple industries including real estate, architecture, engineering, construction (AEC), facilities management, insurance, retail, and hospitality. Its platform has been used to create millions of digital twins worldwide, making it one of the largest spatial data libraries. The technology enables virtual property tours, remote inspections, and immersive brand experiences that support marketing and advertising objectives, particularly in real estate marketing and retail visualization.