Chief Product Officer at Tapad
Tapad is a key player in the cross-device identity space, and Vaidyanathan's CPO role makes her a significant figure in the identity resolution sector of AdTech.
Last updated May 4, 2026 by jonholm
Preethy Vaidyanathan has served as Chief Product Officer at Tapad, a cross-device identity company owned by Telenor Group. She oversees product strategy for Tapad's device graph and identity resolution capabilities used by advertisers and agencies globally. Her work is central to enabling cross-screen audience targeting and measurement in a privacy-constrained environment.