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Preethy Vaidyanathan

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Preethy Vaidyanathan is a senior product leader at the forefront of cross-device identity resolution, serving as Chief Product Officer at Tapad, a Telenor Group-owned company recognized as a pioneer in device graph technology. In her role, she oversees the product strategy behind Tapad's device graph and identity resolution capabilities, which are used by advertisers, agencies, and platforms globally to enable cross-screen audience targeting and measurement. Her work is particularly significant in the current era of signal loss, where privacy regulations and the deprecation of third-party cookies have made deterministic and probabilistic identity solutions more critical than ever.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026

Role
Chief Product Officer
Company
Tapad
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Preethy Vaidyanathan is a senior product leader at the forefront of cross-device identity resolution, serving as Chief Product Officer at Tapad, a Telenor Group-owned company recognized as a pioneer in device graph technology. In her role, she oversees the product strategy behind Tapad's device graph and identity resolution capabilities, which are used by advertisers, agencies, and platforms globally to enable cross-screen audience targeting and measurement. Her work is particularly significant in the current era of signal loss, where privacy regulations and the deprecation of third-party cookies have made deterministic and probabilistic identity solutions more critical than ever.

Career

  • VP of Product Management

    Tapad · prior to CPO role

  • Senior Product Manager

    Various AdTech firms · earlier career

Expertise & education

Expertise

Cross-Device Identity ResolutionDevice Graph TechnologyProgrammatic AdvertisingAudience TargetingPrivacy-Safe AdvertisingCross-Screen MeasurementProduct StrategyAdTech Platform Development

Speaking topics

Cross-Device Identity and the Future of Audience TargetingPrivacy-Safe Identity ResolutionDevice Graph TechnologyCookieless Advertising SolutionsCross-Screen Measurement

Recognition

Notable achievements

  • Led product strategy for Tapad's device graph, one of the industry's most widely used cross-device identity solutions
  • Guided Tapad's product evolution through the privacy-first transition, maintaining relevance amid cookie deprecation and signal loss
  • Oversaw identity resolution capabilities serving global advertisers and agencies under Telenor Group ownership
Connection details