Chameleon
Marketing Platformchameleon.io
Enable companies to create personalized in-app experiences that improve user activation, adoption, and retention without requiring engineering resources
Last updated May 11, 2026
At a glance
About
Challenger
Chameleon is a product adoption platform that empowers SaaS companies to create personalized in-product experiences without code. It helps improve user onboarding, feature adoption, and overall product engagement through tools like product tours, tooltips, and microsurveys.
Business model
B2B SaaS
Target market
SMB to Enterprise
What they offer
Use cases
User onboarding flowsFeature adoption guidanceProduct toursIn-app messagingUser engagement optimizationSelf-service customer educationProduct announcements
Customer segments
SaaS companiesProduct teamsCustomer success teamsDigital product companiesEnterprise software providers
Tech & specs
Technology stack
ReactNode.jsAWS
Deployment
CloudSaaS