Skip to content
Brief
S

SE Ranking

Provides an affordable, all-in-one SEO platform with enterprise-grade features including rank tracking, site audits, and competitor analysis, specifically designed for agencies and growing businesses.

London, England, United KingdomFounded 2013

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
MarTech/SEO Software
Business Model
SaaS
Target Market
SMB, Mid-Market, Agencies
Employee Count
201-500
API Available
Yes
Market Position

Mid-market SEO platform competing with established players like SEMrush and Ahrefs, known for competitive pricing and comprehensive feature set

Overview

SE Ranking is a comprehensive SEO software platform founded in 2013 that provides a suite of tools for search engine optimization, digital marketing, and competitive analysis. The platform offers keyword rank tracking, website auditing, backlink monitoring, competitor research, and content marketing tools designed to help businesses improve their online visibility and search engine rankings. While not strictly an AdTech company, SE Ranking operates in the adjacent MarTech space, providing essential tools for digital marketers, SEO professionals, and agencies to optimize their organic search performance and inform their broader digital marketing strategies. The platform serves over 500,000 users globally and has established itself as a cost-effective alternative to enterprise SEO tools like SEMrush and Ahrefs, particularly appealing to SMBs and agencies. SE Ranking has expanded its feature set over the years to include white-label reporting, marketing plan automation, and AI-powered content tools, positioning itself as a comprehensive digital marketing intelligence platform rather than purely an SEO tool.

Products & Features

Rank Tracker

Monitor keyword rankings across search engines with daily updates and local/mobile tracking capabilities

Website Audit

Comprehensive technical SEO auditing tool that identifies on-page and technical issues affecting site performance

Backlink Checker

Analyze backlink profiles, monitor new and lost links, and assess link quality

Competitor Research

Analyze competitor strategies, keywords, and traffic sources to identify opportunities

Keyword Research

Discover keyword opportunities with search volume, competition, and difficulty metrics

Content Marketing

Content ideation, optimization, and performance tracking tools

White Label

Customizable reports and platform branding for agencies

Marketing Plan

Automated task generation and project management for SEO campaigns

Key Features
Daily keyword rank trackingComprehensive website auditingBacklink monitoring and analysisCompetitor intelligenceWhite-label reportingMarketing automationLocal SEO toolsContent optimizationAPI accessMulti-language support
Use Cases
SEO campaign management and trackingCompetitor analysis and benchmarkingTechnical SEO auditing and optimizationAgency client reporting and managementKeyword research and content planningBacklink profile analysisLocal SEO optimizationWebsite performance monitoring
Customer Segments
Digital marketing agenciesSEO professionalsSmall and medium businessesIn-house marketing teamsFreelance SEO consultantsE-commerce businessesContent marketers

Explore further

2 views