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SE Ranking

MarTech

Provides an affordable, all-in-one SEO platform with enterprise-grade features including rank tracking, site audits, and competitor analysis, specifically designed for agencies and growing businesses.

Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Jun 29, 2026

In the news
Founded
2013
HQ
London, England, United Kingdom
Connections
7

At a glance

Employees
201-500
3integrations
Marketing AnalyticsMarketing Platform

About

Mid-market SEO platform competing with established players like SEMrush and Ahrefs, known for competitive pricing and comprehensive feature set

SE Ranking is a comprehensive SEO software platform founded in 2013 that provides a suite of tools for search engine optimization, digital marketing, and competitive analysis. The platform offers keyword rank tracking, website auditing, backlink monitoring, competitor research, and content marketing tools designed to help businesses improve their online visibility and search engine rankings. While not strictly an AdTech company, SE Ranking operates in the adjacent MarTech space, providing essential tools for digital marketers, SEO professionals, and agencies to optimize their organic search performance and inform their broader digital marketing strategies. The platform serves over 500,000 users globally and has established itself as a cost-effective alternative to enterprise SEO tools like SEMrush and Ahrefs, particularly appealing to SMBs and agencies. SE Ranking has expanded its feature set over the years to include white-label reporting, marketing plan automation, and AI-powered content tools, positioning itself as a comprehensive digital marketing intelligence platform rather than purely an SEO tool.

Business model

SaaS

Target market

SMB, Mid-Market, Agencies

What they offer

  • Rank Tracker

    Monitor keyword rankings across search engines with daily updates and local/mobile tracking capabilities

  • Website Audit

    Comprehensive technical SEO auditing tool that identifies on-page and technical issues affecting site performance

  • Backlink Checker

    Analyze backlink profiles, monitor new and lost links, and assess link quality

  • Competitor Research

    Analyze competitor strategies, keywords, and traffic sources to identify opportunities

  • Keyword Research

    Discover keyword opportunities with search volume, competition, and difficulty metrics

  • Content Marketing

    Content ideation, optimization, and performance tracking tools

  • White Label

    Customizable reports and platform branding for agencies

  • Marketing Plan

    Automated task generation and project management for SEO campaigns

Key features

Daily keyword rank trackingComprehensive website auditingBacklink monitoring and analysisCompetitor intelligenceWhite-label reportingMarketing automationLocal SEO toolsContent optimizationAPI accessMulti-language support

Use cases

SEO campaign management and trackingCompetitor analysis and benchmarkingTechnical SEO auditing and optimizationAgency client reporting and managementKeyword research and content planningBacklink profile analysisLocal SEO optimizationWebsite performance monitoring

Customer segments

Digital marketing agenciesSEO professionalsSmall and medium businessesIn-house marketing teamsFreelance SEO consultantsE-commerce businessesContent marketers

Tech & specs

Technology stack

Cloud infrastructureRESTful APIWeb crawling technologyData analytics enginesMachine learning for insights

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Explore further

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