NGData

Enterprise-focused CDP provider with strong AI/ML capabilities, acquired by Pegasystems in 2020

NGData was a customer data platform (CDP) company that specialized in AI-powered customer intelligence and real-time personalization solutions. Founded in Belgium, the company developed the Lily Enterprise AI platform, which helped organizations unify customer data from multiple sources, build comprehensive customer profiles, and deliver personalized experiences across channels. NGData primarily served enterprise clients in industries such as financial services, telecommunications, and retail, enabling them to leverage machine learning and predictive analytics for customer engagement and marketing optimization. In January 2020, Pegasystems Inc., a leading enterprise software company, acquired NGData to enhance its customer engagement and decisioning capabilities. The acquisition integrated NGData's AI-driven CDP technology into Pegasystems' Customer Decision Hub, strengthening Pega's ability to deliver real-time, personalized customer experiences at scale. Following the acquisition, NGData's technology and team were absorbed into Pegasystems, and the NGData brand ceased to operate as a distinct entity. NGData was recognized in the AdTech and MarTech ecosystem for its sophisticated approach to customer data unification and its emphasis on AI-driven insights. The company's Lily platform was particularly noted for its ability to process large volumes of customer data in real-time and generate actionable predictions about customer behavior, helping enterprises improve customer lifetime value and reduce churn.