Overtime

Leading digital-native sports media brand for Gen Z, with a unique position as both a content publisher and operator of owned professional sports leagues

Overtime is a New York-based sports media and entertainment company founded in 2016, built around engaging Gen Z and millennial audiences through short-form and long-form sports content distributed across social media platforms including Instagram, YouTube, TikTok, and Twitter. The company has amassed hundreds of millions of followers and views by focusing on high-school and emerging athletic talent, highlight culture, and personality-driven storytelling that traditional sports broadcasters have largely overlooked. Beyond content, Overtime has expanded into operating its own sports leagues and properties. Its flagship venture, Overtime Elite (OTE), is a professional basketball league for top 16-to-20-year-old prospects who are paid salaries as an alternative to the NCAA pathway. Overtime also launched OT7, a 7-on-7 flag football league featuring NFL stars. These owned leagues generate media rights, sponsorship, ticketing, and merchandise revenue while simultaneously producing content for Overtime's digital channels. From an advertising and marketing perspective, Overtime is a significant media property for brands seeking to reach younger sports fans. The company sells sponsorships and branded content integrations to major consumer brands, and its owned leagues provide additional inventory for partners. Overtime has raised substantial venture capital and operates at the intersection of sports, media, and youth culture, competing with traditional sports broadcasters and digital-native sports media brands for advertiser dollars and audience attention.