Proof

Proof is a specialized conversion rate optimization (CRO) platform that applies behavioral psychology principles, particularly social proof theory, to help e-commerce businesses increase online sales and customer engagement. The company's technology enables online retailers to display real-time visitor activity, recent purchase notifications, customer reviews, and trust signals directly on their websites, creating psychological urgency and credibility that reduces cart abandonment while improving conversion rates. By leveraging fundamental human behavioral triggers—such as the tendency to follow others' actions and trust crowd validation—Proof transforms passive website visitors into active buyers through strategically timed and positioned social proof notifications. The platform extends beyond basic notification functionality to provide a comprehensive optimization toolkit that includes robust A/B testing capabilities, allowing merchants to experiment with different messaging strategies, timing configurations, and placement options. Proof's analytics dashboard delivers granular insights into how various social proof elements impact visitor behavior across different customer segments and journey stages, enabling data-driven optimization decisions. This combination of behavioral psychology expertise, technical implementation simplicity, and actionable analytics has positioned Proof as an attractive solution for e-commerce businesses seeking to maximize revenue per visitor without requiring extensive technical resources or development expertise. Designed for seamless integration with popular e-commerce platforms and content management systems, Proof emphasizes ease of deployment and maintenance, making advanced conversion optimization accessible to businesses of various sizes. The platform's focus on combining psychological triggers with measurable business outcomes has carved out a distinct niche in the competitive e-commerce optimization landscape, where it competes with both general-purpose CRO tools and specialized social proof solutions.