Strata

Strata is a marketing operations technology company that delivers an integrated platform designed to address the increasing complexity of modern marketing management. The company's solution consolidates critical marketing operations functions including planning, budgeting, resource allocation, and workflow management into a single unified interface. By eliminating the fragmentation that typically characterizes marketing technology ecosystems, Strata enables marketing teams to gain real-time visibility into campaign performance, budget utilization, and resource deployment across multiple channels and initiatives. The platform primarily serves marketing operations professionals, Chief Marketing Officers, and enterprise marketing teams who manage sophisticated, multi-channel marketing programs. Strata's solution is particularly well-suited for mid-market to enterprise organizations that have outgrown spreadsheets and disconnected point solutions, offering them the ability to centralize marketing operations data, automate manual processes, and improve cross-functional collaboration. The platform integrates seamlessly with existing marketing technology stacks, financial systems, and project management tools, ensuring that organizations can enhance their operational capabilities without disrupting established workflows or requiring wholesale technology replacements.