Strata

Strata is a marketing operations technology company that addresses the critical challenge of fragmented marketing operations in enterprise organizations through an integrated platform solution. The company consolidates essential marketing operations functions including strategic planning, budget management, resource allocation, workflow automation, and performance tracking into a single cohesive interface, enabling marketing leaders to gain comprehensive visibility into their operations and make data-driven decisions in real-time. The platform is purpose-built for marketing operations professionals, Chief Marketing Officers, and enterprise marketing teams managing sophisticated, multi-channel marketing programs. Strata's solution is particularly valuable for mid-market to enterprise organizations that have outgrown spreadsheet-based processes and fragmented point solutions. By centralizing marketing operations data and automating manual workflows, the platform enables cross-functional collaboration between marketing, finance, and operations teams while maintaining integration capabilities with existing marketing technology stacks, financial systems, and project management tools. Strata positions itself as a marketing operations platform (MOP) that serves as the operational backbone for modern marketing organizations, enabling them to scale their marketing efforts efficiently while maintaining financial discipline and operational excellence.